Practicing What We Preach: Why We Bought Gimundo.com
When we purchased Gimundo.com, we wanted to revive a site we cared about and build a sustainable business with it -- but it's also helped us learn valuable insights that we can share with our clients.
Back in 2007, I was hired to write for a site called Gimundo, which was based around the surprising, but true, principle that people actually like to hear good news every now and then. Within a few months, I became the site’s editor, and started teaching myself to promote the content through social networking services like StumbleUpon, Reddit, and Digg (Twitter and Facebook weren’t quite happening by that point). The site grew to be incredibly popular, with hundreds of thousands of visitors each month – and then in early 2008, abruptly, it died.
Technically, the site didn’t die – the start-up that owned it (a venture-funded group in LA) did. Gimundo got sold to a bigger company, becoming one of hundreds of sites in their inventory. They let it languish, with no updates, and the visitors began to drop off.
Then my husband and I had an idea: What if we bought the site and brought it back to life on our own? Even though it had never made any money for the previous company, we believed we could make it profitable on our own.
What made us think we could make it work with a team of two on a shoestring budget, when a company with around ten staff, an office in downtown LA, a large budget, and ample resources had never made a dime off it? We didn’t have nearly the resources that the start-up had, but we knew that we had the skills between us to do all of the site development and content on our own, saving us from needing to shell out thousands of dollars each month.
Our monthly expenses would be low: hosting and email newsletter fees would come to just a couple hundred dollars. Whereas the previous owners would have needed to make hundreds of thousands in revenue just to break even, our expenses would be far more modest, and it wouldn’t take much for us to become profitable.
We purchased Gimundo in April 2009 for a competitive price, and then spent months working on revamping and relaunching the site after finishing work for our paying clients, often staying in our office until 11 PM. We had a baby due in September, so we were working against our own deadline.
More than a year (and an adorable little girl) later, we’re thrilled to say that we were right to take the gamble with the site: traffic is higher than it ever was under previous ownership, and it’s not making us rich, but it’s already recouped our initial investment and is now profitable. And though updating the site requires a fair bit of work on my part each week, I enjoy what I’m doing. Nothing makes me happier than telling the stories of people who are making a positive impact on the world, or receiving emails from readers who love the site.
Our experience in owning and operating Gimundo has given us a crash course in entrepreneurship. Every day, we need to think about our site’s content, social media efforts, content partnerships, advertisers and sponsors, and a whole world of other terms that suddenly make sense when you take on a big web property.
While running Gimundo for its own sake is a pleasure, its greatest value is, perhaps, that it gives us conviction when we make suggestions to our clients. If we provide tips on running a Facebook contest, it’s not merely a hunch pulled out of thin air – it’s insight based on our own experiences as business owners. We’ve learned a ton about content strategy and marketing in the year and a half we’ve owned and operated Gimundo. We may serve up good news at Gimundo, but at Hawkins Multimedia LLC, we can serve up something even more valuable: good advice.
How have your own business experiences led you to valuable insights that you can share with clients? Share your own stories in the comments.
In this blog, the partners of Hawkins Multimedia, LLC will be sharing some of our insights as business owners. Subscribe to our RSS feed to come along for the ride.
Interested in talking about a custom content and/or web development project? Contact us for a quote.
browse the blog
- A Three-Step Playbook to Getting Started with Content Marketing
- Why Content Marketing Consultants Can Be Better for Your Business than Employees
- The New Rules of Content Marketing
- Why You Don’t Need an SEO Guru to Optimize Your Content
- Why It’s Worth Paying Professional Rates for Your Business Blog Content
By CategoryBlog RSS Feed
our latest news
Hawkins Multimedia LLC has rebranded as Eucalypt Media LLC. Here's how our business has changed. Read More»
Kathryn Hawkins of Hawkins Multimedia will be presenting a panel on content in social media on July 27th. Read More»
Over the course of two years working on several specific projects, Hawkins Multimedia's combined social media expertise and editorial finesse have been vital to these projects succeeding. They can truly "do it all", from production to writing to marketing, but what really sets them apart is that they listen so well. It's always evident that Kathryn [principal] truly "gets" the scope, needs and goals of the project she's working on and she frequently will go above and beyond, offering valuable insights. Yet she is so amiable, professional and flexible, you never feel surprised - just lucky! Not many editors have the social media marketing chops necessary for meaningful results; if you work with Kathryn you're in good hands. And as someone who works with a lot of vendors, freelancers and contractors, Kathryn's integrity and reliability is something I really value and appreciate. She's that rare blend of talent and trustworthiness.Sara Ost—Editor-in-chief/Publisher, EcoSalon