Blog
Our thoughts on web design & development, content strategy, custom content as well as occasional product and service reviews.
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27
Feb
2013A Three-Step Playbook to Getting Started with Content Marketing
If you're a newbie to content marketing, it can be overwhelming. Here's a three-step process for getting ready. Read More »
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04
Feb
2013Why Content Marketing Consultants Can Be Better for Your Business than Employees
If you need help with marketing materials, you might consider hiring a new employee to focus on these initiatives. But is that the best use of your operating budget? Read More »
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02
Aug
2012The New Rules of Content Marketing
Check out Kathryn Hawkins' presentation on content marketing for Social Media Breakfast Maine. Read More »
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27
Mar
2012Why You Don’t Need an SEO Guru to Optimize Your Content
It's important to think about SEO when planning your internet marketing efforts, but be cautious when considering an SEO consulting agency. Read More »
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09
Mar
2012Why It’s Worth Paying Professional Rates for Your Business Blog Content
When it comes to online content, it's worth paying a premium for high-quality writing. Here's why. Read More »
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01
Mar
2012Using Content Curation to Build Your Business or Personal Brand
Check out these strategies for how to source and curate social media content to build your brand. Read More »
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16
Feb
2012How to Make Sure a Google AdWords Campaign Is Worth the Cost
Will you get a good return on investment on a Google AdWords campaign? Here are some tips for making sure your strategy pays off. Read More »
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10
Feb
20125 Maine Companies and Non-Profits that Are Doing Custom Content Well
Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing custom content well. Here's why. Read More »
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03
Feb
20125 Common Traits in Successful Business Blogs
The best company blogs share numerous similarities. Read More »
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27
Jan
2012Why Your Business Needs a Content Strategy
Small businesses and large companies alike need to consider content strategy when creating articles and other content. Here's why. Read More »
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Recent Entries
- A Three-Step Playbook to Getting Started with Content Marketing
- Why Content Marketing Consultants Can Be Better for Your Business than Employees
- The New Rules of Content Marketing
- Why You Don’t Need an SEO Guru to Optimize Your Content
- Why It’s Worth Paying Professional Rates for Your Business Blog Content
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Blog RSS Feedour latest news
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Introducing Eucalypt Media LLC, a Content Marketing Agency
Hawkins Multimedia LLC has rebranded as Eucalypt Media LLC. Here's how our business has changed. Read More»
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See Kathryn Hawkins speak at Social Media Breakfast Maine
Kathryn Hawkins of Hawkins Multimedia will be presenting a panel on content in social media on July 27th. Read More»
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Our new site has launched!
Welcome to the new, long-awaited (at least, by us) version of Hawkins Multimedia’s website. Read More»
Client Testimonial
Jeff came up with a simple and elegant solution for managing our company's website. A new platform and a few design tweaks made it easy to update and refresh the site's content and gave us much more control over what we put online. Through the process, Jeff was a total pleasure to work with. He listened to what we had to say, came up with smart ways to manage our site, and went above and beyond to clearly explain how the new site worked.
Clint Willis—President and Founder, The Writing Company